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From West to East: British sojourners’ acculturation in China

Lookup NU author(s): Dr Qionglei YuORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

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Author(s): Yu Q, Yen DA, Cappellin B, Wang CL

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2019

Pages: epub ahead of print

Online publication date: 16/08/2019

Acceptance date: 12/06/2019

Date deposited: 11/05/2020

ISSN (print): 0265-1335

Publisher: Emerald

URL: https://doi.org/10.1108/IMR-12-2018-0362

DOI: 10.1108/IMR-12-2018-0362

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