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Investigating internal market orientation: is context relevant?

Lookup NU author(s): Dr Qionglei YuORCiD, Dr Yu YeORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

Publication metadata

Author(s): Yu Q, Barnes BR, Ye Y

Publication type: Article

Publication status: Published

Journal: Qualitative Market Research: An International Journal

Year: 2020

Volume: 23

Issue: 3

Pages: 523-539

Print publication date: 14/10/2020

Online publication date: 05/02/2020

Acceptance date: 10/01/2019

Date deposited: 11/05/2020

ISSN (print): 1352-2752

ISSN (electronic): 1758-7646

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/QMR-12-2017-0159

DOI: 10.1108/QMR-12-2017-0159

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