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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships

Lookup NU author(s): Professor Matthew Gorton

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The full text of this item is currently under embargo and cannot be made publicly available until 20/11/2021.


Publication metadata

Author(s): Angell R, Bottomley P, Brecic R, Filipovic J, Gorton M, Logkizidou M, White J

Publication type: Article

Publication status: Published

Journal: European Sport Management Quarterly

Year: 2021

Volume: 21

Issue: 4

Pages: 605-624

Online publication date: 20/05/2020

Acceptance date: 04/05/2020

Date deposited: 05/05/2020

ISSN (print): 1618-4742

ISSN (electronic): 1746-031X

Publisher: Taylor and Francis

URL: https://doi.org/10.1080/16184742.2020.1765828

DOI: 10.1080/16184742.2020.1765828


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