Leveraging Reputation for Product Innovation through Strategic Co-Branding.

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Author(s): Linder C, Sperber S

Editor(s): R Garg, R Chhikara, TK Panda, A Kataria

Publication type: Book Chapter

Publication status: Published

Book Title: Driving Customer Appeal through the Use of Emotional Branding

Year: 2018

Pages: 248-261

Online publication date: 30/06/2017

Acceptance date: 01/12/2017

Publisher: Business Science Reference/IGI Global.

URL: https://doi.org/10.4018/978-1-5225-2921-7

DOI: 10.4018/978-1-5225-2921-7

Library holdings: Search Newcastle University Library for this item

ISBN: 9781522529224

ePrints