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Electronically maintained directed marketing to improve PRES response rates

Lookup NU author(s): Dr Richard HetheringtonORCiD


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Apathy and survey fatigue are major problems when it comes to collecting survey data from students. A mechanism to target reminders only at those who have yet to respond is presented.

Publication metadata

Author(s): Hetherington R

Publication type: Online Publication

Publication status: Published

Series Title:

Year: 2010

Publisher: Advance HE