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Lookup NU author(s): Dr Richard HetheringtonORCiD
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Apathy and survey fatigue are major problems when it comes to collecting survey data from students. A mechanism to target reminders only at those who have yet to respond is presented.
Author(s): Hetherington R
Publication type: Online Publication
Publication status: Published
Series Title:
Year: 2010
Publisher: Advance HE
URL: https://www.advance-he.ac.uk/knowledge-hub/electronically-maintained-directed-marketing-improve-pres-response-rates
