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Lookup NU author(s): Ola Ogunbodede, Professor Savvas PapagiannidisORCiD, Professor Eleftherios AlamanosORCiD
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Author(s): Ogunbodede O, Papagiannidis S, Alamanos E
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: European Marketing Association Conference (EMAC) 2020
Year of Conference: 2020
Print publication date: 01/08/2020
Online publication date: 01/08/2020
Acceptance date: 01/08/2020