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Lookup NU author(s): Phyllis Nwadike,
Professor Thomas GrossORCiD
This is the final published version of a report that has been published in its final definitive form by Newcastle University, 2020.
For re-use rights please refer to the publisher's terms and conditions.
Background. Incidental emotions users feel during their online activities may alter their general stance on privacy behavioral intentions. Aim. The aim of this study is to investigate to what extent an incidental affect state of induced happiness or fear causes differences in privacy behavioral intention. Method. In a within-subjects random-controlled trial, N = 60 participants (in the lab and on MTurk each) are exposed to either a neutral state video, or—in randomly assigned order— standardized stimulus videos  inducing happiness or fear. As manipulation check, we measure the affect present in that moment with the Positive and Negative Affect Schedule (PANAS-X, 15-item version on fear and joviality)  and in the lab with affect recognition on face geometry from a video recording. We evaluate the mean difference of Privacy Behavioral Intention (PBI)  across fear and happiness conditions as well as a linear regression on reported fear and joviality on PBI. Anticipated Results. We will obtain the results of dependent-samplest-tests and OLS linear regressions on the impact of affect on privacy behavioral intention, in addition to results on the manipulation check on the strength of the induced affect. Anticipated Conclusions. We expect to learn how a current affect, even if it is incidental, that is, unrelated to the task at hand, influences privacy behavioral intention.
Author(s): Nwadike UP, Gross T
Publication type: Report
Publication status: Published
Series Title: School of Computing Technical Report Series
Print publication date: 01/02/2020
Acceptance date: 01/01/1900
Report Number: 1539
Institution: Newcastle University
Place Published: Newcastle upon Tyne