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Lookup NU author(s): Dr Eleftherios Alamanos
This is the final published version of an article that has been published in its final definitive form by International Journal of Business Science and Applied Management, 2020.
For re-use rights please refer to the publisher's terms and conditions.
© 2020, International Journal of Business Science and Applied Management. All rights reserved. The study introduces a conceptual framework explaining consumer behaviour towards differentiated food (natural/traditional, organic, functional, and luxury foods). A sample of 400 participant drawn from Thessaloniki, northern Greece, was used in the study. The result of a regression analysis showed that health consciousness, environmental consciousness, consumer attitudes to exploring new tastes, quality, and consumers’ eating habits influence consumer behaviour. The antecedents of consumer behaviour can inform food related policies developed by stakeholders involved in the supply chains of differentiated products.
Author(s): Karamani E, Alamanos E, Tzimitra-Kalogianni E
Publication type: Article
Publication status: Published
Journal: International Journal of Business Science and Applied Management
Online publication date: 15/12/2020
Acceptance date: 26/11/2020
Date deposited: 11/01/2021
ISSN (electronic): 1753-0296
Publisher: International Journal of Business Science and Applied Management