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A conceptual framework of differentiated food consumption: The case of Northern Greece

Lookup NU author(s): Dr Eleftherios Alamanos

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This is the final published version of an article that has been published in its final definitive form by International Journal of Business Science and Applied Management, 2020.

For re-use rights please refer to the publisher's terms and conditions.


Abstract

© 2020, International Journal of Business Science and Applied Management. All rights reserved. The study introduces a conceptual framework explaining consumer behaviour towards differentiated food (natural/traditional, organic, functional, and luxury foods). A sample of 400 participant drawn from Thessaloniki, northern Greece, was used in the study. The result of a regression analysis showed that health consciousness, environmental consciousness, consumer attitudes to exploring new tastes, quality, and consumers’ eating habits influence consumer behaviour. The antecedents of consumer behaviour can inform food related policies developed by stakeholders involved in the supply chains of differentiated products.


Publication metadata

Author(s): Karamani E, Alamanos E, Tzimitra-Kalogianni E

Publication type: Article

Publication status: Published

Journal: International Journal of Business Science and Applied Management

Year: 2020

Volume: 15

Issue: 2

Pages: 1-15

Online publication date: 15/12/2020

Acceptance date: 26/11/2020

Date deposited: 11/01/2021

ISSN (electronic): 1753-0296

Publisher: International Journal of Business Science and Applied Management

URL: https://www.business-and-management.org/paper.php?id=138


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