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Don’t drink and drive, it’s a prime: Cognitive effects of priming alcohol-congruent and incongruent goals among heavy versus light drinkers

Lookup NU author(s): Dr Zachary Petzel



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


The present experiment assessed implicit alcohol motivations and explicit alcohol expectancies following the interaction between alcohol-congruent (i.e. social drinking) versus incongruent (i.e. driving safety) goal primes and recent drinking habits among college students (n = 176). Heavy drinkers exhibited greater implicit alcohol approach and explicit tension reduction expectancies following social goal primes, while displaying greater implicit alcohol avoidance and explicit cognitive and behavioural impairment expectancies after driving safety goal primes. These findings indicate recent drinking habits interact with goal salience to influence explicit and implicit responses to alcohol, which has implications for the development of interventions to reduce college drinking.

Publication metadata

Author(s): Petzel ZW, Noel JG

Publication type: Article

Publication status: Published

Journal: Journal of Health Psychology

Year: 2021

Volume: 26

Issue: 14

Pages: 2966-2972

Print publication date: 01/12/2021

Online publication date: 12/06/2020

Acceptance date: 01/06/2020

Date deposited: 07/01/2021

ISSN (print): 1359-1053

ISSN (electronic): 1461-7277

Publisher: Sage Publications Ltd


DOI: 10.1177/1359105320934166


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