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Mobile apps for healthy living: factors influencing continuance intention for health apps

Lookup NU author(s): Dr Min Yan, Professor Raffaele Filieri, Professor Matthew GortonORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

Abstract

The desire to maintain a healthy lifestyle is growing amongst consumers globally as well as the adoption of health apps. Prior research investigates what affects adoption of a health app, but few studies consider Continuance Intention (CI) for mobile health apps. Drawing on the Information Systems Continuance Model and integrating social (i.e. subjective norms) and psychological factors (i.e. flow experience, health consciousness, behavioral change techniques), we develop a framework testing the factors influencing users’ CI for health apps. The model is validated using PLS analysis and data from 397 health app users from China. The study finds that perceived usefulness, perceived ease of use, flow experience and behavioral change techniques are significant predictors of CI, and satisfaction mediates these effects. Health consciousness positively moderates the effect between perceived usefulness and satisfaction and negatively moderates the effect between perceived ease of use and satisfaction. Lessons for app developers, marketers and health practitioners are drawn.

Publication metadata

Author(s): Yan M, Filieri R, Raguseo E, Gorton M

Publication type: Article

Publication status: Published

Journal: Technological Forecasting & Social Change

Year: 2021

Volume: 166

Print publication date: 01/05/2021

Online publication date: 05/02/2021

Acceptance date: 22/01/2021

Date deposited: 26/01/2021

ISSN (print): 0040-1625

ISSN (electronic): 1873-5509

Publisher: Elsevier

URL: https://doi.org/10.1016/j.techfore.2021.120644

DOI: 10.1016/j.techfore.2021.120644

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