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The Animosity Transfer Process: consumer denigration of foreign sponsors and testing potential mitigation strategies

Lookup NU author(s): Professor Matthew Gorton

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Publication metadata

Author(s): Angell R, Gorton M, Bottomley P, Marder B, Erz A

Publication type: Article

Publication status: In Press

Journal: International Marketing Review

Year: 2021

Acceptance date: 07/04/2021

Date deposited: 08/04/2021

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/IMR-01-2021-0006

DOI: 10.1108/IMR-01-2021-0006


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