Toggle Main Menu Toggle Search

Open Access padlockePrints

The Animosity Transfer Process: consumer denigration of foreign sponsors and testing potential mitigation strategies

Lookup NU author(s): Professor Matthew Gorton


The full text of this item is currently under embargo and cannot be made publicly available until after publication.

Publication metadata

Author(s): Angell R, Gorton M, Bottomley P, Marder B, Erz A

Publication type: Article

Publication status: In Press

Journal: International Marketing Review

Year: 2021

Acceptance date: 07/04/2021

Date deposited: 08/04/2021

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited


DOI: 10.1108/IMR-01-2021-0006


Altmetrics provided by Altmetric


Find at Newcastle University icon    Link to this publication