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Health promotion preparedness for health crises – a ‘must’ or ‘nice to have’? Case studies and global lessons learned from the COVID-19 Pandemic

Lookup NU author(s): Professor Gill Rowlands



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


The current COVID-19 pandemic has exposed missing links between health promotion and national/global health emergency policies. In response, health promotion initiatives were urgently developed and applied around the world. A selection of case studies from five countries, based on the Socio-Ecological Model of Health Promotion, exemplify ‘real-world’ action and challenges for health promotion intervention, research, and policy during the COVID-19 pandemic. Interventions range from a focus on individuals/families, organizations, communities and in healthcare, public health, education and media systems, health-promoting settings, and policy. Lessons learned highlight the need for emphasizing equity, trust, systems approach, and sustained action in future health promotion preparedness strategies. Challenges and opportunities are highlighted regarding the need for rapid response, clear communication based on health literacy, and collaboration across countries, disciplines, and health and education systems for meaningful solutions to global health crises.

Publication metadata

Author(s): Levin-Zamir D, Sorensen K, Su TT, Sentell T, Rowlands G, Messer M, Pleasant A, Nunes LS, Lev-Ari S, Okan O

Publication type: Article

Publication status: Published

Journal: Global Health Promotion

Year: 2021

Pages: epub ahead of print

Online publication date: 27/03/2021

Acceptance date: 26/03/2021

Date deposited: 09/04/2021

ISSN (print): 1757-9759

ISSN (electronic): 1757-9767

Publisher: Sage Publications Ltd.


DOI: 10.1177/1757975921998639


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