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Lookup NU author(s): Dr Tina Sikka
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
This article explores the implications of sleep apps which are sociologically significant inthat they represent an attempt to colonize, exploit, and make profitable one of the lastvestiges of the human lifeworld through discourses of self-subjectification, authenticity,and self-improvement. I assess the websites of two sleep tracking apps (Pillow and Sleep-Score) using critical discourse analysis (CDA), new materialism, and autoethnography. Imake the case that the neoliberal values associated with the use of these apps perpetuatethe logic that a better sleep makes for a more productive worker, better citizen, and idealconsumer subject. I also demonstrate how these apps function to open new sites of potentialprofit and reproduce a form of embodied neoliberal subjectivity generated by intra-activeentanglements between identities, technologies, and discourses. Finally, I take up theissue of marginalization and intersecting subject positions as it relates to inequalities thatthese sleep trackers might exacerbate.
Author(s): Sikka T
Publication type: Article
Publication status: Published
Journal: TSANTSA – Journal of the Swiss Anthropological Association
Online publication date: 30/06/2021
Acceptance date: 05/09/2020
Date deposited: 16/04/2021
ISSN (print): 1420-7834
ISSN (electronic): 2673-5377
Publisher: Bern Open Publishing
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