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Lookup NU author(s): Dr Altman PengORCiD
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
The COVID-19 pandemic provoked public attention to medical treatments across the world. In China, a debate on the efficacy of traditional Chinese medicine (TCM) took place amid the government’s active promotion of it for COVID-19 patients. Rather than addressing such a debate from the perspective of medical science or health communication, this paper explores how TCM was politicised on Chinese social media. The research is based on a case study, collecting data from the most popular Chinese community question-answering (CQA) site – Zhihu. By triangulating content analysis (CA) and thematic analysis (TA), we reveal how nationalist sentiments and dissenting opinions are expressed through approval or criticism of TCM among the Zhihu community. The research findings uncover the political momentum behind the debate by shedding light on how Zhihu users engage with public affairs through medical commentaries. This paper thus contributes to understanding the politicised discourse of TCM in China in the wake of the global pandemic.
Author(s): Peng AY, Chen S
Publication type: Article
Publication status: Published
Journal: Asian Journal of Communication
Year: 2021
Volume: 31
Issue: 5
Pages: 421-435
Online publication date: 28/04/2021
Acceptance date: 02/04/2021
Date deposited: 29/04/2021
ISSN (print): 0129-2986
ISSN (electronic): 1742-0911
Publisher: Routledge
URL: https://doi.org/10.1080/01292986.2021.1913618
DOI: 10.1080/01292986.2021.1913618
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