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Mobilizing traditional music in the rural creative economy of Argyll and Bute, Scotland

Lookup NU author(s): Dr Simon McKerrell, Dr Jasmine Hornabrook



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


This paper examines the key issues that emerge in the understanding of traditional music asmicro-enterprise in the rural creative economy of Argyll and Bute, Scotland. Using evidencefrom detailed ethnographic fieldwork, with musicians, festival organisers, tour operators,business owners and civil servants, this paper examines how issues such as geographicaland social distance, internet connectivity, and cultural tourism are understood in relation tothe musical life of Argyll and Bute. We advocate for greater ethnographic engagement withlocal communities in order to provide a more sophisticated, real-world understanding of ruralcultural policy and the impact of current policies on local musicians. The paper thereforeforegrounds ethnography as an important method in local, rural contexts such as Argyll andBute, where typically, much of the creative economy is embedded in statistically invisibleeconomic and cultural activity and portfolio employment.

Publication metadata

Author(s): McKerrell S, Hornabrook J

Publication type: Article

Publication status: Published

Journal: Creative Industries Journal

Year: 2021

Pages: Epub ahead of print

Online publication date: 01/06/2021

Acceptance date: 06/05/2021

Date deposited: 07/05/2021

ISSN (print): 1751-0694

ISSN (electronic): 1751-0708

Publisher: Routledge


DOI: 10.1080/17510694.2021.1928420


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