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Lookup NU author(s): Saadet Meltem Hut, Professor Danae ManikaORCiD, Dr Josephine Go JefferiesORCiD, Professor Savvas PapagiannidisORCiD
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Author(s): Hut M, Manika D, Go Jefferies J, Papagiannidis S
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 50th Annual Conference of The European Marketing Academy
Year of Conference: 2021
Acceptance date: 24/05/2016
Publisher: European Marketing Academy
URL: https://www.xcdsystem.com/emac/program/66zPRF7/index.cfm?pgid=2220