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Lookup NU author(s): Dr Dimitry Jacob
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
In this paper, we leverage the concept of organizational field, currently under-explored in international business literature, to understand how Multinational Enterprises (MNEs) from developed markets (DMs) strategically manage their institutional context in emerging markets (EMs). To develop theoretical arguments, we focus on institutional strategies and theorize how and to what extent MNEs in central, peripheral, and intermediate field positions engage with host country institutions in EMs. Using an international business perspective, organizational theory, and illustrations from EMs, we develop a dynamic view of field positions to identify how MNEs’ intermediate repositioning trajectoriesin between the field’s center and the periphery, driven by environmental and corporate factors, lead to the associated changes in the form and scope of institutional strategies deployed in EMs. In doing so, we offer testable propositions for future research.
Author(s): Jacob D, Svystunova L, Rao-Nicholson R
Publication type: Article
Publication status: Published
Journal: European Management Review
Print publication date: 01/03/2022
Online publication date: 29/06/2021
Acceptance date: 27/05/2021
Date deposited: 27/05/2021
ISSN (print): 1740-4754
ISSN (electronic): 1740-4762
Publisher: John Wiley & Sons Ltd
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