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MNE Post-Entry Institutional Strategies in Emerging Markets: An Organizational Field Position Perspective

Lookup NU author(s): Dr Dimitry Jacob



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


In this paper, we leverage the concept of organizational field, currently under-explored in international business literature, to understand how Multinational Enterprises (MNEs) from developed markets (DMs) strategically manage their institutional context in emerging markets (EMs). To develop theoretical arguments, we focus on institutional strategies and theorize how and to what extent MNEs in central, peripheral, and intermediate field positions engage with host country institutions in EMs. Using an international business perspective, organizational theory, and illustrations from EMs, we develop a dynamic view of field positions to identify how MNEs’ intermediate repositioning trajectoriesin between the field’s center and the periphery, driven by environmental and corporate factors, lead to the associated changes in the form and scope of institutional strategies deployed in EMs. In doing so, we offer testable propositions for future research.

Publication metadata

Author(s): Jacob D, Svystunova L, Rao-Nicholson R

Publication type: Article

Publication status: Published

Journal: European Management Review

Year: 2023

Volume: 19

Issue: 1

Pages: 53-74

Print publication date: 01/03/2022

Online publication date: 29/06/2021

Acceptance date: 27/05/2021

Date deposited: 27/05/2021

ISSN (print): 1740-4754

ISSN (electronic): 1740-4762

Publisher: John Wiley & Sons Ltd


DOI: 10.1111/emre.12472


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