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Lookup NU author(s): Professor Danae ManikaORCiD, Professor Diana Gregory-SmithORCiD
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Author(s): Manika D, Gregory-Smith D
Publication type: Editorial
Publication status: Published
Journal: Journal of Marketing Management
Year: 2021
Volume: 37
Issue: 7-8
Pages: 595-598
Online publication date: 28/05/2021
Acceptance date: 02/04/2021
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Routledge
URL: https://doi.org/10.1080/0267257X.2021.1886446
DOI: 10.1080/0267257X.2021.1886446