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Lookup NU author(s): Dr Josephine Go JefferiesORCiD
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Author(s): Go Jefferies J
Publication type: Article
Publication status: Published
Journal: Marketing Theory
Year: 2023
Volume: 23
Issue: 1
Pages: 33-57
Print publication date: 01/03/2023
Online publication date: 18/11/2022
Acceptance date: 13/09/2022
Date deposited: 30/01/2023
ISSN (print): 1470-5931
ISSN (electronic): 1741-301X
Publisher: Sage Publications Ltd.
URL: https://doi.org/10.1177/14705931221139318
DOI: 10.1177/14705931221139318
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