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Netservey: mixed-mode surveys without the practicalities

Lookup NU author(s): Professor Savvas PapagiannidisORCiD, Professor Feng Li


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Mixed-mode approaches are often used to boost response rates and reduce costs. Still, they can increase the complexity of designing, deploying and managing a survey, especially when combining online and offline methods and when the number of modes and recipients increases. This article presents a prototype of a mixed-mode solution which can handle both online and offline modes, freeing the researcher from the survey's practicalities, especially deploying the survey and collecting the responses. The solution can handle web, email and postal surveys, using advanced digital printing technology, although in principle any channel can be utilised.

Publication metadata

Author(s): Papagiannidis S, Li F

Editor(s): Reynolds, RA; Woods, R; Baker, JD

Publication type: Book Chapter

Publication status: Published

Book Title: Handbook of Research on Electronic Surveys and Measurements

Year: 2006

Pages: 222-229

Publisher: Idea Group Reference

Place Published: Hershey PA

Library holdings: Search Newcastle University Library for this item

ISBN: 9781591407928