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The Social Construction of 'Good Health'

Lookup NU author(s): Dr Tina SikkaORCiD



This is the authors' accepted manuscript of a book chapter that has been published in its final definitive form by Palgrave Macmillan, 2022.

For re-use rights please refer to the publisher's terms and conditions.


This chapter offers an exploration of the assumptions and values vis-à-vis what constitutes ‘good health’ where good health is defined as a co-constructed state of idealized expectations, performances, embodiments, and patterns of consumption dominated by gendered and technophilic knowledge regimes that reproduce regimented and coercive Western standards of health and beauty. Issues of social idealization, food trends (both dominant and counterhegemonic), dietary norms, and identity positions are taken up and examined through the lens of embodiment and a critical approach to health studies. A case is made for substantive change to this approach in line with health justice and fat activist movements.

Publication metadata

Author(s): Sikka T

Editor(s): Charlene Elliott and Josh Greenberg

Publication type: Book Chapter

Publication status: Published

Book Title: Communication and Health: Media, Marketing and Risk

Year: 2022

Pages: 231-249

Online publication date: 01/01/2022

Acceptance date: 01/06/2021

Publisher: Palgrave Macmillan

Place Published: Singapore


DOI: 10.1007/978-981-16-4290-6_12

Library holdings: Search Newcastle University Library for this item

ISBN: 9789811642890