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Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption.

Lookup NU author(s): Dr Jane Brown


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The aim of this research is to explore contemporary consumers’ emotions and irrationality in attitudes towards indebtedness, using the UK payday loan industry as a focus point. UK consumers’ have recently experienced a significant financial crisis, the result of which is expected to alter consumers’ spending, saving and borrowing habits. By using existential-phenomenological interviews to discuss individuals’ experiences of these activities, we observe some of the key issues emerging from this context. A primary theme is the influence of emotions on decision making, and how this shapes ‘irrationality’. This article aims to draw attention to this emotive thinking, which may be significant in thinking about how payday loans are communicated to users in the future.

Publication metadata

Author(s): Brown J, Woodruffe-Burton HR

Publication type: Article

Publication status: Published

Journal: Journal of Financial Services Marketing

Year: 2015

Volume: 20

Issue: 2

Pages: 107-121

Print publication date: 01/06/2015

Online publication date: 02/06/2015

Acceptance date: 26/03/2015

ISSN (print): 1363-0539

ISSN (electronic): 1479-1846

Publisher: Palgrave Macmillan Ltd.


DOI: 10.1057/fsm.2015.9


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