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Lookup NU author(s): Professor James Cunningham
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This book focuses on the Internet of Things (IoT). IoT has caught the imagination as a transformational technology that will positively impact a large and diverse array of socio-economic activities. This book explores this impact, beginning with a chapter highlighting the promises and complexities of the IoT. It then explores these in greater detail in subsequent chapters. The first of these chapters explores the patenting activity of leading companies and is followed by a discussion of the challenges faced by the growth of ‘unicorns’ within Europe. The fourth chapter outlines a methodology for determining when investments in IoT should occur and is followed by a discussion of how the data generated by IoT will change marketing related decisions. The scope and complexity of the regulatory and governance structures associated with the IoT are then explored in the sixth chapter. These issues are brought together in the final chapter, which identifies the opportunities and challenges emanating from the IoT and how these may be tackled. This book will be valuable reading to academics working in the field of disruptive technology, innovation management, and technological change more broadly.
Editor(s): Cunningham JA, Whalley J
Publication type: Edited Book
Publication status: Published
Number of Pages: 144
Print publication date: 14/07/2020
Acceptance date: 13/07/2010
Publisher: Palgrave Pivot
Place Published: Cham
Library holdings: Search Newcastle University Library for this item