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The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness

Lookup NU author(s): Yuqian QiuORCiD

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Author(s): Markovic S, Iglesias O, Qiu Y, Bagherzadeh M

Publication type: Article

Publication status: Published

Journal: Business & Society

Year: 2022

Volume: 61

Issue: 7

Pages: 1773-1803

Print publication date: 01/09/2022

Online publication date: 31/10/2021

Acceptance date: 29/08/2021

ISSN (print): 0007-6503

ISSN (electronic): 1552-4205

Publisher: Sage Publications Ltd.

URL: https://doi.org/10.1177/00076503211053021

DOI: 10.1177/00076503211053021

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