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Priorities when selecting business partners for service innovation: The contingency role of product innovation

Lookup NU author(s): Yuqian QiuORCiD

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Author(s): Markovic S, Jovanovic M, Bagherzadeh M, Sancha C, Sarafinovska M, Qiu Y

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2020

Volume: 88

Pages: 378-388

Print publication date: 01/07/2020

Online publication date: 17/06/2020

Acceptance date: 09/06/2020

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.indmarman.2020.06.001

DOI: 10.1016/j.indmarman.2020.06.001

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