No Time to Enjoy the Extra! Aging and Consumer Reaction Toward Volume-Based Promotion

Lookup NU author(s): Dr Chloe Huang ORCiD

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Author(s): Huang J, Fan L, Jiang Y

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 52nd Association for Consumer Research Annual Conference

Year of Conference: 2021

Pages: 215-216

Online publication date: 30/10/2021

Acceptance date: 22/06/2021

Publisher: Association for Consumer Research

URL: https://acr.memberclicks.net/assets/docs/vol49.pdf

Library holdings: Search Newcastle University Library for this item

ISBN: 9780915552825

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