Bragging About Effort? Personal Effort Decreases Word-Of-Mouth

Lookup NU author(s): Dr Chloe Huang ORCiD

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Author(s): Huang Jiexian (Chloe), Jiang Yuwei

Editor(s): Gershoff A; Kozinets R; White T

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Association for Consumer Research Annual Conference

Year of Conference: 2018

Pages: 910-910

Acceptance date: 06/07/2018

Publisher: Association for Consumer Research

URL: http://www.acrwebsite.org/volumes/2410899/volumes/v46/NA-46

Library holdings: Search Newcastle University Library for this item

ISBN: 9780915552252

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