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Lookup NU author(s): Yuqian QiuORCiD
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Author(s): Markovic s, Qiu Y, Sancha C, Koporcic N
Editor(s): Iglesias O; Ind N; Schultz M
Publication type: Book Chapter
Publication status: Published
Book Title: The Routledge Companion to Corporate Branding
Year: 2022
Online publication date: 29/04/2022
Acceptance date: 18/10/2021
Publisher: Routledge
Place Published: London
URL: https://doi.org/10.4324/9781003035749
DOI: 10.4324/9781003035749-17
Library holdings: Search Newcastle University Library for this item
ISBN: 9781003035749