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Social factors influencing adoption

Lookup NU author(s): Dr Niki RustORCiD, Sara Iversen, Steven Vella, Dr Regina Hansda, Professor Mark Reed, Dr Francisco ArealORCiD



This is the final published version of a report that has been published in its final definitive form by SoilCare project and Partners , 2021.

For re-use rights please refer to the publisher's terms and conditions.


This report presents the evidence on the social factors influencing the adoption of soilimproving cropping innovations. The report comprises of both published and unpublished articles and analysis using a range of methodologies such as Q-methodology, online survey and content analysis to discuss different aspects of the social such as the role of trust, norms, connectedness, power, social capital and gender in influencing the decision of farmers to change the management of their soils towards more sustainable soil practices across and within select project sites. Through the different articles and analysis the report reiterates the value of social learning from different peers and networks and the kind of likely dynamics of trust and social acceptability it can engender. The report is divided into following subsections with respect to understanding the uptake of soil improving cropping innovations a) Literature review on social capital factors influencing uptake of sustainable soil practices; b) stakeholders perception of causal problems and accepted solutions of declining soil quality; c) the role of trust in affecting the uptake of soil improving cropping systems; and finally, understanding the representation of women, generally and more particularly with respect to sustainable soil practices in one of the leading farmer’s magazine called ‘Farmer’s Weekly’. The report provides an increased insight into the economic, social and political barriers for adoption, and in ways that can help to overcome such barriers.

Publication metadata

Author(s): Rust N, Iversen S, Vella S, Hansda R, Reed M, Areal F

Publication type: Report

Publication status: Published

Series Title:

Year: 2021

Pages: 113

Print publication date: 09/05/2021

Acceptance date: 09/05/2021

Institution: SoilCare project and Partners