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The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Lookup NU author(s): Dr Benjamin RigbyORCiD



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


© 2021, The Author(s). Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

Publication metadata

Author(s): Williamson C, Baker G, Tomasone JR, Bauman A, Mutrie N, Niven A, Richards J, Oyeyemi A, Baxter B, Rigby B, Cullen B, Paddy B, Smith B, Foster C, Drummy C, Vandelanotte C, Oliver E, Dewi FST, McEwen F, Bain F, Faulkner G, McEwen H, Mills H, Brazier J, Nobles J, Hall J, Maclaren K, Milton K, Olscamp K, Campos LV, Bursle L, Murphy M, Cavill N, Johnston NJ, McCrorie P, Wibowo RA, Bassett-Gunter R, Jones R, Ruane S, Shilton T, Kelly P

Publication type: Article

Publication status: Published

Journal: International Journal of Behavioral Nutrition and Physical Activity

Year: 2021

Volume: 18

Online publication date: 19/12/2021

Acceptance date: 17/11/2021

Date deposited: 23/11/2023

ISSN (electronic): 1479-5868

Publisher: BioMed Central Ltd


DOI: 10.1186/s12966-021-01230-8

PubMed id: 34923991


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Funder referenceFunder name
Chief Scientist Office
Principal’s Career Development Scholarship, University of Edinburgh