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Lookup NU author(s): Professor Matthew GortonORCiD, Professor Fred Lemke
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Author(s): Tran PNT, Gorton M, Lemke F
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2022
Volume: 106
Pages: 183-196
Print publication date: 01/10/2022
Online publication date: 02/09/2022
Acceptance date: 15/08/2022
Date deposited: 12/09/2022
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier BV
URL: https://doi.org/10.1016/j.indmarman.2022.08.009
DOI: 10.1016/j.indmarman.2022.08.009
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