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Lookup NU author(s): Dr Yan JiangORCiD
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Author(s): Yang Y, Jiang Y, Chen X
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2021
Volume: 99
Pages: 111-122
Print publication date: 01/11/2021
Online publication date: 22/10/2021
Acceptance date: 11/10/2021
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.indmarman.2021.10.004
DOI: 10.1016/j.indmarman.2021.10.004
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