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Lookup NU author(s): Professor Deborah ChambersORCiD
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Since the postwar period, the "women's pages" of mass circulation newspapers have been celebarted and scorned. Featuring fashion, recipes, household tips, celebrity gossip, and advice columns, these women's sections are dismissed as superficial and conservative, promoting gendered stereotyping that dominates much of popular culture, Yet the women's pages of mainstream daily newspapers provided an entrance into journalism for women during the mid 20th-century after the decline of the suffrage press. Against all probabilility, by the 1970s women's sections were regularly tackling serious feminist themes, from domestic violence to equal pay. With a focus on the British mainstream press, this entry traces some of the historical roots of the women's pages. it consider the part they played in feminizing mainstream news between the 1950s and 1970s.
Author(s): Chambers D
Editor(s): Ross K
Publication type: Book Chapter
Publication status: Published
Book Title: The Encyclopedia of Gender, Media and Communication
Year: 2020
Print publication date: 10/09/2020
Online publication date: 08/07/2020
Acceptance date: 05/02/2020
Number of Volumes: 1
Publisher: John Wiley & Sons
Place Published: London
URL: https://doi.org/10.1002/9781119429128.iegmc236
DOI: 10.1002/9781119429128
Library holdings: Search Newcastle University Library for this item
ISBN: 9781119429104