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Lookup NU author(s): Dr Yan JiangORCiD
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Existing studies on the relationship between corporate social responsibility (CSR) and firm performance focus primarily on single firms, overlooking the role of suppliers. Drawing on contingency theory, we examine the impact of the alignment between buyers and suppliers in CSR implementation (CSR alignment) on buyers’ performance. Secondary data on 312 dyads from 2008 to 2019 in China were collected. Our findings suggest that buyer–supplier CSR alignment positively associates with buyers’ performance (specifically, sales growth). Further, we find this positive relationship is strengthened if the buyer is non-state-owned or if its media attention increases. This highlights the need for firms to focus not only on their own CSR but also on their suppliers’ in the pursuit of superior performance. As one of the first to expand the concept of CSR from the individual firm level to CSR alignment at the supply chain level, our study makes both theoretical and practical contributions.
Author(s): Yang Y, Jiang Y
Publication type: Article
Publication status: Published
Journal: Journal of Business Research
Year: 2023
Volume: 154
Print publication date: 01/01/2023
Online publication date: 10/10/2022
Acceptance date: 22/09/2022
Date deposited: 10/10/2022
ISSN (electronic): 0148-2963
Publisher: Elsevier
URL: https://doi.org/10.1016/j.jbusres.2022.113340
DOI: 10.1016/j.jbusres.2022.113340
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