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Lookup NU author(s): Professor Lynn FrewerORCiD
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
The research aimed to understand farmers’ willingness to adopt (WTA) and willingness to pay (WTP) for precision pesticide technologies and analyzed the determinants of farmers’ decision-making. We used a two-stage approach to consider farmers' and, subsequently, their WTP. A survey of 545 apple farmers was administered in Bohai Bay and the Loess Plateau in China. The data were analyzed using the double-hurdle model. The results indicated that 78.72% of respondents were willing to apply precision pesticide technologies provided by service organizations such as cooperatives and dedicated enterprises, and 69.72% were willing to buy the equipment for using precision pesticide technologies. The results of the determinant analysis indicated that farmers’ perceived perceptions, farm scale, cooperative membership, access to digital information, and availability of financial services had significant and positive impacts on farmers’ WTA precision pesticide technologies. Cooperative membership, technical training, and adherence to environmental regulations increased farmers’ WTP for precision pesticide technologies. Moreover, we found nonlinear relationships between age, agricultural experience, and farmers’ WTA and WTP for precision pesticide technology services.
Author(s): Yue M, Li W, Shan J, Chen J, Chang Q, Jones G, Cao Y, Yang G, Li Z, Frewer LJ
Publication type: Article
Publication status: Published
Journal: Journal of Integrative Agriculture
Year: 2023
Volume: 22
Issue: 1
Pages: 292-305
Print publication date: 01/01/2023
Online publication date: 10/11/2022
Acceptance date: 27/10/2022
Date deposited: 27/10/2022
ISSN (print): 2095-3119
ISSN (electronic): 2352-3425
Publisher: Elsevier Ltd
URL: https://doi.org/10.1016/j.jia.2022.11.002
DOI: 10.1016/j.jia.2022.11.002
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