Influences of product and situational involvement on cyber consumer decision-making styles

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Author(s): Low W, Zhu X, Swainston K, Taylor J

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2023 AMA Winter Academic Conference

Year of Conference: 2023

Pages: 454-458

Online publication date: 10/02/2023

Acceptance date: 11/11/2022

Publisher: American Marketing Association

URL: https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf

Library holdings: Search Newcastle University Library for this item

ISBN: 9780877570158

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