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Lookup NU author(s): Dr Jane BrownORCiD
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Author(s): Farquhar J, Brown J, Apostolidis C
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Conference
Year of Conference: 2022
Online publication date: 05/07/2022
Acceptance date: 02/04/2022
URL: https://academyofmarketing.org/am2022-conference/
Library holdings: Search Newcastle University Library for this item
ISBN: 9781862182127