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Lookup NU author(s): Dr Amani Alabed, Professor Diana Gregory-SmithORCiD, Dr Rebecca CaseyORCiD
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Author(s): AlAbed A, Javornik A, Gregory-Smith D, Casey R
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Proceedings of the European Marketing Academy 51st
Year of Conference: 2022
Pages: 107077
Online publication date: 26/05/2023
Acceptance date: 12/01/2023
Publisher: European Marketing Academy
URL: http://proceedings.emac-online.org/pdfs/A2022-107077.pdf