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A study on the role of virtual influencers' attributes in consumer behaviour.

Lookup NU author(s): Dr Dinara DavlembayevaORCiD, Professor Savvas PapagiannidisORCiD

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Publication metadata

Author(s): Davlembayeva D, Chari S, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: UK Academy for Information Systems Annual Conference (UKAIS 2023)

Year of Conference: 2023

Acceptance date: 01/02/2023

Publisher: UK Academy for Information Systems

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