Browse by author
Lookup NU author(s): Dr Hanna Bahemia
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Author(s): Bahemia H, Roehrich J
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2023
Volume: 110
Pages: 17-30
Print publication date: 01/04/2023
Online publication date: 28/02/2023
Acceptance date: 20/02/2023
Date deposited: 25/05/2023
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.indmarman.2023.02.008
DOI: 10.1016/j.indmarman.2023.02.008
Altmetrics provided by Altmetric