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Comparing different qualitative methods to understand user experience in Saudi Arabia

Lookup NU author(s): Aisha Alarfaj, Dr Ellis SolaimanORCiD

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This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by European Society for Socially Embedded Technologies (EUSSET), 2022.

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Abstract

The HCI field has seen a growing body of qualitative research, making use of a wide range of activities and methods. Interviews and workshops are some of the main techniques used to help understand user needs and to conduct co-design activities with them. However, these methods might be conducted in various ways and have different advantage and disadvantages. An important aspect influencing the types of activities and methods used is the culture of research participants. This paper aims to compare the research methods conducted in the context of the Saudi Arabian culture. It provides a reflection on the methods used to understand user needs when designing social commerce platforms, including interviews, co-design workshops and critique design workshops. We found that each method has its positives and negatives in terms of user preferences, and can help to obtain useful information at different levels of detail. For example, conducting semi-structured interviews by text was preferred by participants who are at home with their families. However, they can be slower than other methods.


Publication metadata

Author(s): AlArfaj A, Solaiman E

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 20th European Conference on Computer-Supported Cooperative Work

Year of Conference: 2022

Print publication date: 01/12/2022

Online publication date: 01/12/2022

Acceptance date: 22/04/2022

Date deposited: 29/03/2023

ISSN: 2510-2591

Publisher: European Society for Socially Embedded Technologies (EUSSET)

URL: https://doi.org/10.48340/ecscw2022_ep05

DOI: 10.48340/ecscw2022_ep05

ePrints DOI: 10.57711/0rdd-rr57

Series Title: Reports of the European Society for Socially Embedded Technologies: vol. 6, no. 1


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