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Green certification practices and process innovation alignment: diminishing point and catching up in nation's economic development

Lookup NU author(s): Professor Ying YangORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

Purpose of this paper: The manufacturing investment shift from developed countries to emerging and developing regions creates further needs for identifying appropriate green certification strategies. This study proposes that alignments between green certification practices (GCR) and process innovation (PIN) could help identify appropriate strategies that national economic development can influence. Design/methodology/approach: Drawing on the diffusion of innovation theories, this study proposed a taxonomy to examine whether sustainable performance differs depending on the levels of alignment and the role of national economic development. The study uses an empirical survey approach to highlight alignments between green certification practices and process innovation among developed, developing, and emerging economic nations, addressing resource allocation for the world's sustainable development goals. Findings: Manufacturers need to align process innovation practices with the level of green certification to achieve sustainable performance. Manufacturers experiencing higher payoffs from various improvements successfully align in GCR and PIN. The alignment between these two concepts can derive different taxonomies, which highlight performance and managerial implications for manufacturers. The manufacturers followed three distinct typologies: Minimalist, ProcessActive, and Proactive. Besides, building on the theory of performance frontiers, the findings indicated that manufacturers in developing and emerging economies placed the most substantial GCR effort compared to their counterparts in developed nations. Manufacturers in developed countries are increasingly reaching the "diminishing points" and investing limited resources in GCR just enough to keep their competitive positioning as order qualifiers rather than order winners. Developing economies are catching up very quickly in attaining green certification practices and business performance. Research limitations/implications: This insight is essential for managers to adapt to nations' economic development conditions and appropriately and effectively align resources. Practical implications: The findings offer a decision-making process and provide straightforward guidelines for supply chain managers' green certification adoption. What is the original/value of the paper: In including both process innovation and green certification, this paper adds greater comprehensiveness and richness to the supply chain literature.


Publication metadata

Author(s): Nguyen H, Onofrei G, Yang Y, Nguyen K, Akbari M, Pham H

Publication type: Article

Publication status: Published

Journal: Business Process Management Journal

Year: 2024

Volume: 30

Issue: 2

Pages: 463-484

Print publication date: 17/04/2024

Online publication date: 18/12/2023

Acceptance date: 18/10/2023

Date deposited: 13/11/2023

ISSN (print): 1463-7154

ISSN (electronic): 1758-4116

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/BPMJ-03-2023-0160

DOI: 10.1108/BPMJ-03-2023-0160

ePrints DOI: 10.57711/7xkc-hh24


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