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Lookup NU author(s): Dr Sawlat Zaman
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
© 2023 The Authors. Thunderbird International Business Review published by Wiley Periodicals LLC.Two frequently researched fundamental factors in the recent business arena are corporate governance and corporate social responsibility (CSR). Though the earlier is globalized in various aspects, the latter is still traditionally identified as a Western practice for corporations. This research paper argues that Multi-national Corporations (MNCs) from emerging economies contribute to their parent country's business dynamics including CSR through “reverse knowledge innovation.” To some extent, CSR is prioritized and implemented in these emerging economies, as their MNCs adopt and diffuse CSR practices domestically through reverse knowledge flows. Based on 10 economies from Asia in terms of CSR adoption, we find that CSR is largely considered a Western business innovation among the emerging economies and their home-grown multinationals are the main vehicle of transfer in this case. This study identifies that there are three different levels of CSR adoption depending on a country's phase of economic development: Luxury, diffusion, and institutionalized. The study thus contributes in terms of a multi-level theory by highlighting a source of CSR variation at the national level in the domain of Asian emerging economies.
Author(s): Al-Mamun A, Zaman S
Publication type: Article
Publication status: Published
Journal: Thunderbird International Business Review
Year: 2023
Volume: 65
Issue: 6
Pages: 567-580
Print publication date: 01/11/2023
Online publication date: 22/05/2023
Acceptance date: 12/04/2023
Date deposited: 08/06/2023
ISSN (print): 1096-4762
ISSN (electronic): 1520-6874
Publisher: John Wiley and Sons Inc
URL: https://doi.org/10.1002/tie.22348
DOI: 10.1002/tie.22348
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