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The Factors that Affect the Persuasiveness of Virtual Influencers

Lookup NU author(s): Dinara Davlembayeva, Professor Savvas PapagiannidisORCiD


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Publication metadata

Author(s): Davlembayeva D, Chari S, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2023 Global Marketing Conference

Year of Conference: 2023

Acceptance date: 01/06/2023

Publisher: Global Alliance of Marketing & Management Associations