ePrints

The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth

Lookup NU author(s): Dr Chloe HuangORCiD

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Huang Chloe, Song Jiaqi (Flora), Jiang Yuwei

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Association for Consumer Research (EACR) Conference

Year of Conference: 2023

Online publication date: 08/07/2023

Acceptance date: 28/03/2023

Publisher: European Association for Consumer Research

Share