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An Introduction to the JPEG Fake Media Initiative

Lookup NU author(s): Dr Deepayan BhowmikORCiD


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© 2021 IEEE. Recent advances in media creation and modification allow to produce near realistic media assets that are almost indistinguishable from original assets to the human eye. These developments open opportunities for creative production of new media in the entertainment and art industry. However, the intentional or unintentional spread of manipulated media, i.e., modified media with the intention to induce misinterpretation, also imposes risks such as social unrest, spread of rumours for political gain or encouraging hate crimes. The clear and transparent annotation of media modifications is considered to be a crucial element in many usage scenarios bringing trust to the users. This has already triggered various organizations to develop mechanisms that can detect and annotate modified media assets when they are shared. However, these annotations should be attached to the media in a secure way to prevent them of being compromised. In addition, to achieve a wide adoption of such an annotation ecosystem, interoperability is essential and this clearly calls for a standard. This paper presents an initiative by the JPEG Committee called JPEG Fake Media. The scope of JPEG Fake Media is the creation of a standard that can facilitate the secure and reliable annotation of media asset creation and modifications. The standard shall support usage scenarios that are in good faith as well as those with malicious intent. This paper gives an overview of the current state of this initiative and introduces already identified use cases and requirements.

Publication metadata

Author(s): Temmermans F, Bhowmik D, Pereira F, Ebrahimi T

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 4th International Conference on Multimedia Information Processing and Retrieval (MIPR 2021)

Year of Conference: 2021

Pages: 406-411

Online publication date: 19/10/2021

Acceptance date: 02/04/2018

Publisher: IEEE


DOI: 10.1109/MIPR51284.2021.00075

Library holdings: Search Newcastle University Library for this item

ISBN: 9781665418652