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Market Versus Cultural Myth : A Skin-Deep Analysis of the Fairness Phenomena in India

Lookup NU author(s): Professor Andrew LindridgeORCiD

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Publication metadata

Author(s): Bhogal-Nair A, Lindridge AM

Editor(s): Minowa Y; Belk R

Publication type: Book Chapter

Publication status: Published

Book Title: Consumer Culture Theory in Asia : History and Contemporary Issues

Year: 2021

Pages: 225-241

Print publication date: 28/12/2021

Online publication date: 27/12/2021

Acceptance date: 01/08/2021

Series Title: Routledge Frontiers in the Development of International Business, Management and Marketing

Publisher: Routledge

Place Published: New York

URL: https://doi.org/10.4324/9781003111559-17

DOI: 10.4324/9781003111559-17

Notes: 9781003111559 ebook ISBN.

Library holdings: Search Newcastle University Library for this item

ISBN: 9780367629496


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