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The Myths of the Market: How skin colour is determined by socio-cultural-historical narratives

Lookup NU author(s): Professor Andrew Lindridge


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Publication metadata

Author(s): Bhogal A, Lindridge AM

Editor(s): Minowa Y; Belk R

Publication type: Book Chapter

Publication status: Published

Book Title: Asian Perspectives of Consumer Behaviour

Year: 2023

Pages: 225-241

Print publication date: 13/11/2021

Acceptance date: 01/08/2021