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Publish or perish: ensuring our journals don’t fail us

Lookup NU author(s): Professor Andrew Lindridge


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This omnibus paper brings together a number of esteemed editors and associate editors in order to share a variety of perspectives on academic publishing within the marketing discipline. Together, they provide glimpses into current thinking on some of the most pressing and current debates which we are struggling with, for example: impact, originality, bias, alienation, and the need for communities of thought. Polyvocally, this omnibus reflects on the many failures of our discipline and provides some routes forward in reframing our field’s epistemic assumptions.

Publication metadata

Author(s): Preece C, Cappellini B, Larsen G, Bhogal-Nair A, Bradshaw A, Chatzidakis A, Goulding C, Isobel Keeling D, Lindridge AM, Maclaran P, Marshall GW, Parsons L

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2023

Volume: 39

Issue: 9-10

Pages: 841-851

Print publication date: 01/09/2023

Acceptance date: 01/01/2023

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Taylor and Francis


DOI: 10.1080/0267257X.2023.2244504


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