Browse by author
Lookup NU author(s): Dr Paul LiuORCiD, Professor Ying YangORCiD
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Author(s): Liu PCY, Wang W, Wang Z, Yang Y
Publication type: Article
Publication status: Published
Journal: Industry Marketing Management
Year: 2024
Volume: 116
Pages: 12-25
Print publication date: 01/01/2024
Online publication date: 30/11/2023
Acceptance date: 18/11/2023
Date deposited: 17/01/2024
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.indmarman.2023.11.007
DOI: 10.1016/j.indmarman.2023.11.007
ePrints DOI: 10.57711/r4qn-vw87
Data Access Statement: Data will be made available on request.
Altmetrics provided by Altmetric