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General data protection regulation: a study on attitude and emotional empowerment

Lookup NU author(s): Professor Savvas PapagiannidisORCiD, Professor Raj Ranjan



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.Over the last few years, digitalisation has accelerated its pace, fuelling the creation of a massive amount of data. This has resulted in a need to introduce legal mechanisms to protect the privacy and security of data being exchanged between people and organisations. However, little is known about the individuals’ perspective on such mechanisms. Given the gap in the literature, this research investigated the drivers and the implications of individuals’ attitude towards GDPR compliance. To test the research model, structural equational modelling was employed using 540 responses. The result showed that perceived threat severity, self-efficacy and response efficacy determine a positive attitude towards GDPR compliance, which results in emotional empowerment. The findings contribute to the literature on legal privacy-preserving mechanisms, by providing a user’s view on the coping and threat appraisal factors underpinning attitude and demonstrating the implications for driving confidence in control over personal data. The findings also contribute to the literature on protection motivation by demonstrating that attitude towards adaptive behaviour drives emotional empowerment. The study offers suggestions to policymakers on how to enhance public perception of the GDPR. The findings also provide guidelines for organisations on how to inform individuals’ understanding of compliance with the legal framework.

Publication metadata

Author(s): Marikyan D, Papagiannidis S, Rana OF, Ranjan R

Publication type: Article

Publication status: Published

Journal: Behaviour and Information Technology

Year: 2023

Pages: epub ahead of print

Online publication date: 22/11/2023

Acceptance date: 14/11/2023

Date deposited: 04/12/2023

ISSN (print): 0144-929X

ISSN (electronic): 1362-3001

Publisher: Taylor and Francis Ltd.


DOI: 10.1080/0144929X.2023.2285341


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